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PR Senior Account Executive - Consumer

Industry

 Communications

Salary 

Competitive 


City 

London


Job Reference 

UK031

Job Description 

We believe the most powerful campaigns make people feel something. For over ten years we’ve brought our clients PR that feels different. Actually, that feels, full stop. We tell stories for brands. Stories that connect with people, trigger powerful emotional responses and deliver impactful results. Our culture is at the heart of everything we do. 

About the role 

Client & Account Management 
  • Develop a good understanding of your clients’ businesses and be familiar with their full range of products, services and their points of difference. Develop relationships with these clients 

  • Read around and develop your knowledge of your client’s industries and their key competitors so you are able to comment on internal and industry developments 

  • Confidently and concisely present progress reports, project updates and new ideas to clients 

  • Demonstrate your ability to understand and interpret client briefs and ask intelligent questions relating to the brief 

  • Produce detailed project timelines and project schedules 

  • Take the lead on keeping core client materials up-to-date on a monthly basis, including releases, backgrounders, fact sheets 

  • Be responsible for producing detailed cost budgets and reconciling client costs budgets for smaller projects on a regular basis 

  • Be aware of the agreed agency/client handling charges to bought in costs and present a correctly marked-up budget in a client-ready format 

Media 
  • Manage complicated media enquiries from start to finish on a regular basis, including the publication of approved client statements/comments that you have created 

  • Provide reactive comment in response to media enquiries, following guidance from line managers 

  • Confidently manage journalists, both reactively and proactively. Build a core network of media contacts by proactively nurturing a relationship with relevant journalists 

  • Write first draft press releases and manage the approval process directly with the client 

  • Write media briefing packs and talking points for clients in advance of media interviews 

  • On an ongoing basis, demonstrate your ability to piggyback the news agenda and successfully connect a client issue to a journalist’s agenda and pitch and place suitable news stories for clients 

  • Confidently and successfully pitch stories to national, consumer and trade media on an ongoing basis. Be proactive in coming up with ideas and suggestions to increase client media coverage 

 

Digital 
  • Be social media savvy, on top of current trends with an in-depth understanding of each platform

  • Ensure full and complete understanding of how to use digital platforms to research and identify online opinion formers / influencers 

  • Subscribe to and follow industry (PR / digital) blogs, news sources and trade press to keep on top of the latest developments and news 

  • Maintain an understanding of the influencer landscape – keeping abreast of the latest digital media influencers relating to your clients and their respective products 

  • Develop an understanding of the role in which social media can play in shaping corporate reputation – advocacy and crisis management 

  • Research, identify and maintain knowledge of the latest digital monitoring tools – in terms of their capability, key attributes and potential benefits to the team / client 

 

Communication 
  • Write documents from start to finish with little guidance (i.e. press releases, reports, statements) that demonstrate your attention to detail, skills in producing written documents for both media and clients with minimal corrections from your line manager 

  • Provide your line manager with regular updates demonstrating your ability to articulate progress and meet all deadlines 

  • Demonstrate the ability to write well-structured persuasive copy in a range of styles including news releases, internal newsletters, online copy, competition copy, etc 

 

New Business 
  • Confidently use PowerPoint to present new ideas and projects to the team and to clients 

  • Produce team credentials to support new business activity and help create new business proposals and presentations 

Experience 

  • Relevant experience in PR and communications, ideally in an agency environment 

  • A strong track record of delivering results for clients 

  • Ideally some exposure to big brand consumer goods, food and drink or FMCG sectors, although specific sector experience is not a deal breaker 

  • An interest in the news and keeping on top of current affairs 

  • A passion for writing, we’d love you to share some of your content with us 

  • A good eye for detail and a strong proof-reader 

 

Educational background
  • Degree with classification of 2:1 or higher

Benefits 

  • Hybrid working with 3 days in the office and 2 from home 

  • Flexible working. The ability to start and finish earlier/later depending on your personal preference

  • Early finish on Fridays 

  • 24 days holiday, excluding bank holidays 

  • Monthly team social 

  • Company holiday – once a year the team jet off to a surprise location for a two day holiday, on us. Previous destinations include Amsterdam, Paris and Italy 

  • Quarterly culture trips, a chance to spend time with the team away from the office 

  • Summer and Christmas parties with the wider group 

Apply Now

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