PR Account Executive
Job Description
We believe the most powerful campaigns make people feel something. For over ten years we’ve brought our clients PR that feels different. Actually, that feels, full stop. We tell stories for brands. Stories that connect with people, trigger powerful emotional responses and deliver impactful results. Our culture is at the heart of everything we do.
Client & Account Management
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Understand the role of the agency in providing public relations and communications consultancy to its clients
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Understand the high standards of quality and accuracy needed when preparing ‘client ready’ documents for the team
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·Know the names of all key clients on the team, manage organisation charts and have contact details for them. Begin to form and develop relationships with your clients
Media
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Manage the relationship with media monitoring agencies
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Manage subscriptions (consumer magazines, online & trade magazines etc)
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Scan daily coverage for client mentions and file
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Competently use the full range of functions on Roxhill to research historic media coverage and create media lists
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Familiarise yourself with the different types of media e.g. national, regional, consumer, print, broadcast, online, and their respective roles, news cycles and when and how each should be used
Digital
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Be social media savvy, on top of current trends and an in-depth understanding of each platform
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Monitor online news for key issues that may be relevant to our client portfolio
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Ensure you have Google alerts in place for all campaigns – tracking news in real-time and maintaining an understanding of the levels of buzz over time
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Subscribe to industry (PR / digital) blogs, news sources and trade press to keep on top of the latest developments and news
Communication
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Learn the basic skills of writing for business including writing emails, short memos, status reports, actions from meetings, weekly or monthly client reports, media coverage and evaluation documents and background briefing documents
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Proofread all documents, including emails, before giving them to your manager for approval
New Business
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Research background information and ideas to support your line managers in the development of new business for prospective clients/clients. Your approach to research should ‘leave no stone unturned’ in its thoroughness to ensure it is robust as your line managers may be using this information in documents and in discussions with prospective clients/clients
Team Administration
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Book and prepare meeting rooms for team and client meetings
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File press coverage so it is easily identifiable and accessible by the team
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Be responsible for ensuring all client folders are simple to use, understand and up to date
Experience
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Some experience in communications, writing or marketing
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Ideally some exposure to big brand consumer goods, food and drink or FMCG sectors, although specific sector experience is not a deal breaker
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An interest in the news and keeping on top of current affairs
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A passion for writing, we’d love you to share some of your content with us
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A good eye for detail and a strong proof-reader
Benefits
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Hybrid working with 3 days in the office and 2 from home
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Flexible working. The ability to start and finish earlier/later depending on your personal preference
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Early finish on Fridays
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24 days holiday, excluding bank holidays
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Monthly team social
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Company holiday – once a year the team jet off to a surprise location for a two day holiday, on us. Previous destinations include Amsterdam, Paris and Italy
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Quarterly culture trips, a chance to spend time with the team away from the office
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Summer and Christmas parties with the wider group